Let's Work
Together

All Buckeyes know: Teamwork is key to achieving the goal. University Marketing’s strategists can discuss strategic marketing needs that work to accomplish individual and collective goals. Start the conversation. Send us an email, and we’ll be in touch.

Meet Our Team

  • Jacquie Aberegg
    Jacquie Aberegg

    Senior Director, Enterprise Brand and Marketing Strategy
    Jacquie has more than 20 years’ experience in global brand development and marketing from the consulting and corporate sectors. She is an expert at working with multidisciplinary teams to develop integrated marketing strategies and maximize resources; she works to help units achieve their goals while benefitting the university as a whole.

  • Amy Scott
    Amy Scott

    Senior Director, Marketing Strategy
    An Ohio State alumna, Amy has worked in marketing since graduating in ’92; she’s spent the last three years at Ohio State, bringing a vast knowledge of marketing strategy, creative development and project management. From print to web and mobile apps, she expertly guides university partners through the process of creating results-driven work.

  • Alida Smith
    Alida Smith

    Senior Director, Marketing Strategy
    Alida collaborates with partners to develop comprehensive marketing strategies that advance organizational goals. She has more than 15 years’ experience in higher education, consulting and corporations developing brand strategy, marketing programs, communication plans and creative campaigns. Alida earned her MBA from Ohio State in 2004.

  • Natalie Parscher
    Natalie Parscher

    Marketing Strategist
    Natalie has 10 years’ experience in marketing and communications. She works with partners to craft goal-oriented strategic marketing plans, guiding projects from ideation through implementation. Her background in project management and audience analysis offers a unique perspective in solving marketing challenges.

  • Caroline Allan
    Caroline Allan

    Marketing Manager
    Caroline brings five years’ experience to Ohio State. She builds marketing and communication plans that inspire giving, engagement and connection.