Let's Work
Together

All Buckeyes know: Teamwork is key to achieving the goal. University Marketing’s strategists can discuss strategic marketing needs that work to accomplish individual and collective goals. Start the conversation. Send us an email, and we’ll be in touch.

Meet Our Team

  • Jacquie Aberegg
    Jacquie Aberegg

    Senior Director, Enterprise Brand and Marketing Strategy
    Jacquie has more than 20 years’ experience in global brand development and marketing from the consulting and corporate sectors. She is an expert at working with multidisciplinary teams to develop integrated marketing strategies and maximize resources; she works to help units achieve their goals while benefitting the university as a whole.

  • Alida Smith
    Alida Smith

    Senior Director, Marketing Strategy
    Alida collaborates with partners to develop comprehensive marketing strategies that advance organizational goals. She has more than 15 years’ experience in higher education, consulting and corporations developing brand strategy, marketing programs, communication plans and creative campaigns. Alida earned her MBA from Ohio State in 2004.

  • Natalie Parscher
    Natalie Parscher

    Marketing Strategist
    Natalie has 10 years’ experience in marketing and communications. She works with partners to craft goal-oriented strategic marketing plans, guiding projects from ideation through implementation. Her background in project management and audience analysis offers a unique perspective in solving marketing challenges.

  • Cheri Russo
    Cheri Russo

    Marketing Strategist
    Cheri has more than a decade of experience managing and implementing higher education marketing plans that reach strategic goals and achieve results. She developed and managed integrated marketing campaigns drawing on her experience in web content management, integrated content marketing and multimedia content development.

  • Kevin Duffy
    Kevin Duffy

    Marketing Coordinator
    Kevin coordinates the interdisciplinary efforts of University Marketing. With an emphasis on digital marketing, his agency experience in account management and strategic marketing campaign development, help advance our omni-channel initiatives. Kevin is a former student athlete and proud graduate from Ohio State's Fisher College of Business.