Policy for Institutional Social Media Accounts

The Institutional Social Media Accounts for Marketing and Communications policy has been adopted, effective April 15, with accompanying Protocols and Standards published to assist with implementation. This policy was developed in response to the Social Media Management Audit, which called for a resulting comprehensive institutional social media policy that includes, among other things, risk management requirements, a structure for setting up new accounts, central reviews of end-user agreements and brand protection. That audit was initiated partly in response to the hacking of social media accounts at a peer institution.

The purpose of the policy is to provide guidance regarding the creation and management of institutional social media accounts for university marketing or communications purposes. The primary objective is to maintain security and integrity of accounts while maintaining access across all platforms for the remaining collaborators. Additionally, social media accounts representing The Ohio State University are expected to maintain a minimum set of requirements to ensure a shared quality standard.

The University Marketing social media team will share additional resources within the Social Media Community of Practice to inform and assist with implementation. If you have questions, contact Kevin Saghy or the full social media team.

Policy Resources

  • Policy: Governs the creation and management of institutional social media accounts for university marketing or communications purposes
  • Protocols and Standards: Operational documents that support the implementation of the policy
  • FAQ: Addresses questions that may arise pertaining to the policy, protocols and standards