Resources to bring
Ohio State to life

University Marketing offers enterprise-wide resources to help get the job done. Whether you want to learn best practices, share your ideas or latest effort, or grow your marketing knowledge overall or in a particular area, marketing groups are a great outlet to get involved with. And if you have questions about anything from Ohio State’s editorial style to nuances around the brand guidelines, we’ve got the right tool for you.

Services and Support

Submit a request
University Marketing offers a wide variety of services and support, all accessible online. From web update requests to social media amplification and bulk email sends to OnCampus content, submit and manage requests for your ongoing service and support needs.

Online Tools

Brand guidelines
Our brand guidelines are the tools we use to create those stories and reinforce those experiences; they are the operating manual for looking, speaking, and acting as One University.

Signature photo gallery
This gallery of selected photography offers Ohio State building, spirit, and scene photos for university use.

Associated Press (AP) Stylebook
The AP Stylebook is a must-have reference for writers, editors, journalists, students and professionals. It provides fundamental guidelines for spelling, language, punctuation, usage and journalistic style.

Digital Storytelling
Digital Storytelling for Higher Education is now available on demand. You can watch the classes and download course materials at any time.

Multimedia formats playbook
This playbook should be one tool used in conjunction with a content strategy, audience journey maps and other tools when creating audience-centric content and considering use of video.

Institutional Social Media Policy
The purpose of the policy is to provide guidance regarding the creation and management of institutional social media accounts for university marketing or communications purposes.

  • Policy: Governs the creation and management of institutional social media accounts for university marketing or communications purposes
  • Protocols and Standards: Operational documents that support the implementation of the policy
  • FAQ: Addresses questions that may arise pertaining to the policy, protocols and standards

Marketing Forum

The Marketing Forum is an opportunity to gather and share evolving marketing approaches and best practices, encourage synergies and partnerships and celebrate new endeavors and successes at the enterprise, college and unit levels.

November 6, 2019 Marketing Forum presentation

July 29, 2019 Marketing Forum Materials:

Pop Quiz Answers
Forum Presentation

April 9, 2019 Marketing Forum presentation

November 29, 2018 Marketing Forum presentation

July 23, 2018 Marketing Forum presentation materials

Breakout Sessions Materials
Surviving the Deadline
Starting with the End in Mind
Tactics for Testing Calls-to-Action (CTAs)
Reputation enhancing channel optimization

October 19 Marketing Forum presentation materials


Marketing Communities

Analytics community of practice

Content community of practice

The Content Community of Practice is the place for university writers, editors and storytellers to connect. We discuss best practices, emerging trends, audience research and more.

Email marketing
Find what you need to get connected and make the most out of your email marketing efforts. Seek advice from our email marketing experts, download templates and learn about the email marketing tools used and supported by University Marketing.

Social media
Stay up-to-date on the latest trends, tools and best practices utilized by our university’s social media strategists. Engage with your fellow Buckeyes and work with University Marketing’s team to amplify the social efforts of your college or department.

User Experience (UX) Community of Practice
Improve your digital experiences through the user's lens. Join other marketing experts to discuss common goals and create compelling experiences together.



Analytics toolkit

The analytics team has created a toolkit for getting started, information and using data to evaluate and optimize your work.