During an election season, information comes from all angles and too many sources. The Ohio State election site compiled multi-faceted perspectives from our leading political experts.
Project: Election digital campaign
Key partners: University Communications, Moritz College of Law, John Glenn College of Public Affairs, College of Arts and Sciences
Audience: Audiences with an interest in politics and election issues
Outcome: An enterprise-wide view of Ohio State thought leadership related to a topic in the national spotlight
Political cartoons and analysis both before and after the election accompanied research and commentary from some of Ohio State's leading political experts.
The elections website offered a test-and-learn opportunity for microsite development.
- Campaign-centric Connect email drove nearly 5,000 website views
- More than 7,000 page views during the week of Election Day