WHAT WE'VE DONE, TOGETHER
2016 ELECTION WEBSITE

During an election season, information comes from all angles and too many sources. The Ohio State election site compiled multi-faceted perspectives from our leading political experts.

Project: Election digital campaign
Key partners: University Communications, Moritz College of Law, John Glenn College of Public Affairs, College of Arts and Sciences
Audience: Audiences with an interest in politics and election issues
Outcome: An enterprise-wide view of Ohio State thought leadership related to a topic in the national spotlight

Political cartoons and analysis both before and after the election accompanied research and commentary from some of Ohio State's leading political experts.

The elections website offered a test-and-learn opportunity for microsite development.

RESULTS

  • Campaign-centric Connect email drove nearly 5,000 website views
  • More than 7,000 page views during the week of Election Day

WHAT WE’VE DONE, TOGETHER

  • CELEBRATING GENEROSITY

    CELEBRATING GENEROSITY

    When Buckeyes come together, nothing is beyond our reach. See how the marketing team helped celebrate the university’s largest fundraising effort that engaged nearly a million donors and generated $3 billion in support.
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  • WHAT DRIVES CHOICE

    WHAT DRIVES CHOICE

    Prospective students and their parents are critical audiences for Ohio State, yet they often lack deep knowledge of the rich academic experience available at the institution.
    Read more >>
  • CREATING A GATHERING PLACE

    CREATING A GATHERING PLACE

    Ohio State's alumni are among our most important audiences: They chose the university to further their education and remain highly aware of life on campus.
    Read more >>