WHAT WE'VE DONE, TOGETHER
BUT FOR
OHIO STATE
CAMPAIGN CLOSE

When Buckeyes come together, nothing is beyond our reach. See how the marketing team helped celebrate the university’s largest fundraising effort that engaged nearly a million donors and generated $3 billion in support.

Project: But for Ohio State Campaign close
Goal: Show gratitude for gifts, celebrate a key achievement in Ohio State’s history
Key partner: University Foundation
Audience: Buckeye family members whose generosity to Ohio State improves lives
Outcome: A sense of unity and shared success during a key milestone in Ohio State’s history; a multi-faceted celebration for all who contributed by giving time, talent and treasure.

An elevated look and feel celebrated the campaign close during A Night on the Oval - a gathering of the campaign's most generous donors.

Impact messages were shared through a dedicated website, supported by stories of gift recipients. Reach was furthered through social media posts and photo galleries.

RESULTS

  • Nearly 6 million impressions continuing momentum post campaign
  • Email campaign drove more than 32,000 website views

WHAT WE’VE DONE, TOGETHER

  • WHAT DRIVES CHOICE

    WHAT DRIVES CHOICE

    Prospective students and their parents are critical audiences for Ohio State, yet they often lack deep knowledge of the rich academic experience available at the institution.
    Read more >>
  • CREATING A GATHERING PLACE

    CREATING A GATHERING PLACE

    Ohio State's alumni are among our most important audiences: They chose the university to further their education and remain highly aware of life on campus.
    Read more >>
  • ELEVATING RESEARCH

    ELEVATING RESEARCH

    For non-numbers people, big data can be a little intimidating. We worked with Translational Data Analytics to share complex work in ways we can all understand.
    Read more >>