When Buckeyes come together, nothing is beyond our reach. See how the marketing team helped celebrate the university’s largest fundraising effort that engaged nearly a million donors and generated $3 billion in support.
Project: But for Ohio State Campaign close
Goal: Show gratitude for gifts, celebrate a key achievement in Ohio State’s history
Key partner: University Foundation
Audience: Buckeye family members whose generosity to Ohio State improves lives
Outcome: A sense of unity and shared success during a key milestone in Ohio State’s history; a multi-faceted celebration for all who contributed by giving time, talent and treasure.
An elevated look and feel celebrated the campaign close during A Night on the Oval - a gathering of the campaign's most generous donors.
Impact messages were shared through a dedicated website, supported by stories of gift recipients. Reach was furthered through social media posts and photo galleries.
- Nearly 6 million impressions continuing momentum post campaign
- Email campaign drove more than 32,000 website views