WHAT WE'VE DONE, TOGETHER
BIG DATA
FOR GOOD

For non-numbers people, big data can be a little intimidating. We worked with Translational Data Analytics to share complex work in ways we can all understand.

WHAT WE’VE DONE, TOGETHER

  • OPTIMIZING EMAILS FOR CONVERSION

    OPTIMIZING EMAILS FOR CONVERSION

    Ohio State's donors, friends, and alumni are among our most important audiences: Keeping them aware of opportunities for meeting with Ohio State's top leadership while enjoying specially planned entertainment is key to our stewardship of these groups.
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  • CELEBRATING GENEROSITY

    CELEBRATING GENEROSITY

    When Buckeyes come together, nothing is beyond our reach. See how the marketing team helped celebrate the university’s largest fundraising effort that engaged nearly a million donors and generated $3 billion in support.
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  • WHAT DRIVES CHOICE

    WHAT DRIVES CHOICE

    Prospective students and their parents are critical audiences for Ohio State, yet they often lack deep knowledge of the rich academic experience available at the institution.
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