ELEVATING
Ohio State

Across the university, we have a common goal: elevate Ohio State. From targeted marketing communications to multimedia packages and social media to brand identity, University Marketing partners achieve measurable results. Take a look at some of the work we’ve done with partners throughout the university.

WHAT WE’VE DONE, TOGETHER

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  Optimizing emails for conversion

  Ohio State's donors, friends and alumni are among our most important audiences: Keeping them aware of opportunities for meeting with Ohio State's top leadership while enjoying specially planned entertainment is key to our stewardship of these groups.
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  Celebrating generosity

  When Buckeyes come together, nothing is beyond our reach. See how the marketing team helped celebrate the university’s largest fundraising effort that engaged nearly a million donors and generated $3 billion in support.
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  What drives choice

  Prospective students and their parents are critical audiences for Ohio State, yet they often lack deep knowledge of the rich academic experience available at the institution.
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  Creating a gathering place

  Ohio State's alumni are among our most important audiences: They chose the university to further their education and remain highly aware of life on campus.
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  Elevating research

  For non-numbers people, big data can be a little intimidating. We worked with Translational Data Analytics to share complex work in ways we can all understand.
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  Optimizing campus efforts

  During one of the biggest and most important events of the year, social media teams across the university collaborated to deliver robust commencement coverage.
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  Showcasing thought leadership

  During an election season, information comes from all angles and too many sources. The Ohio State election site compiled multi-faceted perspectives from our leading political experts.
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  Inspiring alumni

  Ohio State alumni bring their spirit of passion and compassion to everything they do — and when they combine their talents and perspectives to achieve a common goal, the collective impact is unparalleled. At the 2016 Buckeye Summit, hundreds of alumni came together to tackle the complex challenge of food insecurity head on.
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  Maximizing email through testing

  Get the details on four testing partnerships that resulted in big wins and shareable learnings.
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  Summer term awareness

  
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  Content Governance

  
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  Powering the DAM

  When it comes to finding digital asset solutions, Ohio State's Digital Asset Management (DAM) platform delivers. See how it's already helping teams across campus--and can potentially help your teams as well.
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  An analytics journey

  The eternal question – print, digital…both? In this case study, the College of EHE and the MCEE Analytics Work Group used marketing analytics to understand a digital transition.
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  Automation and Student Academic Success

  Optimizing marketing efforts is no easy task. With new automation capabilities and better integration of data, the university is on the way to fuel efficiencies in messaging and more.
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• Getting the most out of your lead form

  If you want to know how effective your marketing assets can be, A/B tests can help. The Ohio State Online team was ready to get started and wanted to participate in our pilot for Google Optimize. After a successful first test and many lessons learned, the team is off and running with an ongoing testing strategy to improve lead conversion rates.
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• Youtube views

  What drives total view volume for your YouTube channel? Using two major Ohio State accounts, we examined the data to learn more.
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