MAKING OHIO STATE
A PREFERRED CHOICE

As Ohio State’s vice president of marketing and chief marketing officer, Adrienne is responsible for stewarding Ohio State’s institutional brand strategy, as well as the comprehensive design and execution of marketing strategies that engage our audiences in compelling and resonant ways and advance the university’s many goals. One of her rallying cries is “rebalance the conversation,” where driving choice starts with more people, exposing them more often and in more ways to all of the impactful work, distinct experiences and enduring outcomes associated with Ohio State.

Melissa Bailey-Harris is a marketing leader with 16 years’ experience in the field, grounded with strong roots in web development, user experience, marketing strategy and operations and analytics in eCommerce, higher education and financial services sectors. Melissa leads an interdisciplinary team that includes web and digital experience, marketing content and creative operations.

In her role, Holly provides expert counsel and leadership for Ohio State’s institutional brand strategy and oversees the continuing development and implementation of marketing strategies for initiatives across the enterprise and with university partners, including Enrollment Services. Holly has dedicated her career to building strong brands and cultivating high-performing teams, bringing nearly 20 years of domestic and global marketing experience at Johnson & Johnson.

Brian leads strategic capabilities development with a team focused on data-driven insights — supported by analytics and research — and marketing channel expertise including email, social and search. His experience leading digital marketing strategy, planning media and optimizing advertising spans multiple Fortune 500 brands. He has worked on search, social, mobile/app, display and traditional advertising at Starcom, Performics, Bath & Body Works and, most recently, JPMorgan Chase.